WALLOP
Effective · 25 June 2026
WALLOP is a single-player action roguelike published by Pizza Hero Gaming. This policy explains what data the game touches, why, and what you can do about it. We've kept it plain.
We don't ask you for a name, email, or account. Your progress stays on your device. On the mobile version, the only third party that receives data is Google AdMob, which serves the ads — opt-in "watch an ad" rewards (bonus slices and rerolls) and an occasional full-screen ad between runs. The desktop / Steam version shows no ads at all and loads no ad code.
From you, directly: nothing. WALLOP has no sign-in, no profile, no online account, and no chat. We collect no name, email address, phone number, or contact list.
On your device (local only): your unlocked characters, weapons, armor and tomes, your Slices balance and upgrade levels, run statistics, in-game settings, and tutorial progress. This data is stored in your device's local storage, is never transmitted to us or anyone else, and is deleted when you uninstall the app.
Automatically, via Google AdMob (mobile version only): when an ad is shown — either a rewarded ad you opt into (to double a run's slices, claim bonus slices, or reroll an upgrade) or a full-screen interstitial shown occasionally between runs — the Google Mobile Ads SDK may collect:
This data is processed by Google for ad delivery, ad measurement, and limiting how often you see the same ad. We do not see it directly; we only see aggregate impression counts and revenue figures in our AdMob dashboard. For Google's own description of how they handle this data, see their Advertising Policies and Privacy Policy.
The desktop / Steam build of WALLOP contains no advertising and does not load the Google Mobile Ads SDK, so none of the above applies there.
We do not use your data for targeted advertising outside the app. We do not sell your data. We do not share it with anyone other than Google AdMob (described above).
WALLOP is intended for players aged 13 and older. It is not directed at children under 13, and we do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe your child has interacted with the app, please contact us and we will assist in resolving the matter.
WALLOP is available worldwide. If you live in the European Economic Area, the United Kingdom, California, or another jurisdiction with similar laws, you have the right to access, correct, or delete data held about you, and to object to certain processing. Because we don't hold any personal data about you ourselves, requests of this nature typically need to go to Google rather than us. For Google AdMob data requests, see Google's data & privacy tools.
Where applicable, the legal basis for our use of advertising-related data via Google AdMob is your consent or our legitimate interest in funding free distribution of the app.
Data exchanged with Google's ad servers is transmitted over standard HTTPS encryption built into the Google Mobile Ads SDK. Game state stored on your device uses standard local storage and is sandboxed to the app.
We may update this policy as the game changes — for example, if we add new features that handle data differently. We'll change the "Effective" date above when we do, and we'll note material changes on our Discord server. Continued use of the app after a change means you accept the revised policy.
Questions about this policy or your data?